Fitness Solver | 🧠 Fitness Solver — Website Game Plan (for Durable) 1. Business Overview (What this website is for) Fitness Solver is a premium, mobile personal training and coaching service. I bring portable, professional fitness equipment directly to clients’ homes, apartments, or outdoor spaces. The service removes barriers like gyms, commuting, and crowded environments, while delivering high-touch, results-driven training. This business is designed to: Build trust locally Start with 1-on-1 training Expand later into small group / neighborhood training Serve busy professionals who value convenience, privacy, and quality 2. Target Client (Who this site speaks to) Primary audience: Busy professionals Homeowners and apartment residents Clients in higher-income neighborhoods People who want results without gym stress Secondary audience: Beginners intimidated by gyms Clients who value accountability and structure People looking for a trainer who comes to them Tone: Confident, professional, modern Not gimmicky or influencer-style Premium but approachable 3. Core Value Proposition (Above the fold) “Personal Training — Delivered to Your Door.” Supporting points: No gym commute No crowded spaces Fully personalized programs High-quality portable equipment Flexible scheduling (early mornings available) CTA: 👉 Book a Free Consultation 4. Services Section (What I offer) 1-on-1 Mobile Personal Training In-home or outdoor sessions Customized workouts Strength, fat loss, conditioning All equipment provided Small Group / Neighborhood Training (Coming Soon) Train with friends or neighbors Lower cost per person Same premium coaching Scheduled group time blocks Coaching & Programming (Optional / Future) Training plans Accountability Lifestyle guidance Hybrid in-person + remote 5. Pricing Philosophy (How pricing should be framed) Pricing should feel: Premium Value-based, not hourly labor Reflect convenience, expertise, and personalization Avoid listing exact prices if possible. Instead: “Packages available” “Custom plans based on goals and frequency” Push users toward a consultation call 6. How It Works (Simple 3-Step Flow) Book a Free Consultation Short call or meeting Discuss goals, schedule, and location Get a Personalized Plan Training frequency Equipment needs Progress tracking I Bring the Gym to You Show up on time Run the session You focus on results 7. About Section (Positioning you) Position me as: Professional Knowledgeable Results-oriented Building experience now while pursuing certification Key notes: Emphasize real-world experience Commitment to education and certification Long-term vision of expanding the service 8. Visual Style Direction (Important for Durable) Design preferences: Clean Minimal Modern fitness aesthetic Neutral colors (black, white, gray, subtle green or blue) No clutter No stock “gym bro” vibes Imagery ideas: Trainer with portable equipment Outdoor or in-home training setups Clean lifestyle shots 4 9. Call to Action Strategy Primary CTA: 👉 Book a Free Consultation Secondary CTA: 👉 Contact Me Avoid: Hard selling Too many buttons Overloading the page 10. Future Scalability (Let Durable know this grows) The website should be built to support: Additional trainers in the future Multiple neighborhoods Group training sign-ups Online coaching offers Blog or fitness education content later 🧩 One-Sentence Summary for Durable “Build a premium, modern website for a mobile personal training business that brings professional fitness coaching and equipment directly to clients’ homes, starting with 1-on-1 training and expanding into group and scalable services.”